Purely PlazaRe-branding, packaging and pop-up design

A skincare brand that champions sustainability with natural ingredients and eco-friendly packaging. Its rebranding reflects a “pure essentials” philosophy, inspired by nature’s essence to harmonize modern life with the environment.

Erhlin
Brand Visual Identity, logo and packaging design

Erhlin Vineyard Estate is a Taiwanese wine brand deeply connected to the heritage of Erhlin Township.

Return to Duty
Campaign and social media | Call of Duty: Morden Warfare III

To celebrate Call of Duty’s 20th anniversary, the campaign combined gaming with Mandarin rap, reigniting fan passion and engaging new players. We reunited legendary rap group G.U.T.S. to create the anthem “Return to Duty,” delivering a powerful cultural experience that united players through music, storytelling, and gameplay.

ALL PROJECTS

Ella

Brand & Communications Design