Mid-Autumn Festival

/Campaign and social media

Client
Pizza Hut

My Task
Concepting
Social Media Post

Team
Shelly Lin, Yiling Chou, Michelle Lin

The Mid-Autumn Festival is a significant traditional celebration in Taiwan, and Pizza Hut sought to strengthen its association with this festive occasion. The aim was to encourage families to gather and enjoy pizza during the festival.

Campaign The idea was to combine characters from ancient Chinese mythology with well-known singer-songwriters to convey the message that even mythological figures were joining in on the ultimate Mid-Autumn Feast Party. This fusion honored the festival’s traditional aspects while introducing a modern, entertaining twist.