Purely Plaza
/Client Purely Plaza
Brand identity, packaging, art direction and store concept design
Purely Plaza is a skincare brand rooted in natural ingredients and sustainable packaging. Its original product lines lacked cohesion and failed to fully reflect the brand’s eco-conscious values.
I developed the Pure Essentials philosophy, inspired by four terrains — Desert, Forest, Ocean and Arctic — to express harmony between modern living and nature across identity, packaging and retail.
The rebrand delivered a unified system across packaging and retail, with the client reporting a 50% uplift in sales of re-packaged products.
I developed the Pure Essentials philosophy, inspired by four terrains — Desert, Forest, Ocean and Arctic — to express harmony between modern living and nature across identity, packaging and retail.
The rebrand delivered a unified system across packaging and retail, with the client reporting a 50% uplift in sales of re-packaged products.
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