The Taiwanese
World of Warcraft
/Client
Blizzard
Entertainment World of Warcraft
Launch Campaign
WoW X PILI
World of Warcraft, an 18-year classic video game, has loyal fans around the world. However how to draw players' attention and reinvigorate interest in the brand in the competitive gaming market became the main challenge.
We combined two iconic cultural elements, Taiwanese puppetry and World of Warcraft, to create a unique and authentic visual experience that resonated with Taiwanese players. Fans can enjoy seeing the puppeteers' performance and western characters speaking in authentic Taiwanese accents.
This unprecedented experience successfully increased average monthly new user acquisition by 9 times during the campaign period.
World of Warcraft, an 18-year classic video game, has loyal fans around the world. However how to draw players' attention and reinvigorate interest in the brand in the competitive gaming market became the main challenge.
We combined two iconic cultural elements, Taiwanese puppetry and World of Warcraft, to create a unique and authentic visual experience that resonated with Taiwanese players. Fans can enjoy seeing the puppeteers' performance and western characters speaking in authentic Taiwanese accents.
This unprecedented experience successfully increased average monthly new user acquisition by 9 times during the campaign period.
Team
Vivian Chou, Shelly Lin, Vincent Chen, Poya Hsu, Ella Huang, Ian Fang
My contrubution:
Casefilm
Vivian Chou, Shelly Lin, Vincent Chen, Poya Hsu, Ella Huang, Ian Fang
My contrubution:
Casefilm
Case FIlm
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