Zero Offence Pizza

/Client Pizza Hut
Social Media Campaign

Recent years, Pizza Hut's introduction of unusual flavors like coriander and pig blood cake stirred outrage globally. With the "Zero Offense Pizza” launch, we turn the usual pranking approach into a real, playful product launch.

The campaign embraced April Fools' Day with a friendly and harmless pizza, without any toppings, no harm would be caused.

The result was astounding, becoming the most successful post on Taiwanese social media. With no media budget, the campaign not only redeemed the brand's image but also led to strong sales, with long queues and sold-out stores.

Team
Shelly Lin, Vincent Chen, Poya Hsu, Ella Huang

My contrubution:
Concepting and execution